Aggie Burnett of AB Creative, a PR and marketing strategist, has made a name for herself by championing emerging lifestyle companies. With a diverse background in industries ranging from beauty and fashion to fragrance, Aggie is a true powerhouse in the marketing and PR space.
Aggie’s passion for helping the underdog get noticed in a sea of lookalike brands is truly inspirational, and her unique perspective on the industry is one that is not to be missed. From navigating the ever-changing landscape of social media to developing effective PR strategies, Aggie’s expertise is sure to leave a lasting impression.
I serve beauty brand founders from the emerging stage through 8 figures. I serve this audience because f my 16 years of experience in the beauty industry starting as an editor at Glamour Magazine and also because I started and grew a successful beauty brand myself so I’ve been through all the trials, tribulations, and wins. I know the ins and outs of what this founder goes through in building/growing/scaling their business.
Depends on which business! With ABC it’s been 5 years (started in 2017, the same year my older son was born).
I was the CEO of Nomaterra Fragrances, 2011 – 2022 (it’s a little complicated but essentially I pivoted into consulting full time in 2018. I tried to sell Nomaterra and we actually had interest for our IP however due to a trademark situation we were not ultimately successful in selling the business.
I started ABC because at the time there was nobody offering mentorship in an industry that prided itself of trade secrets. I wanted to democratize the industry and make it accessible for anybody to start and grow their beauty brand the right way, knowing the “know-how” of the trade.
For ABC probably when I launched my signature group program, Conventional to Cult Status. It was incredible to be able to take a framework I was using with my clients successfully one-on-one and prove its success in a group environment. For Nomaterra, definitely when we got into Sephora.
Nothing. It’s all part of the journey, baby. Learned so much and continue to learn. Growth is my number #1 value so as long as I’m learning I’m growing.
Helping others along the way whether it’s helping them find their signature scent (we still have people emailing us regularly asking about their favorite Nomaterra scent). ABC has been incredibly fulfilling, seeing women step into their power and ownership as CEO’s, as businesswomen not just hobbyist and helping them lean into their authentic selves as they build their business has been sobeautiful to watch.
Wanting to do alllll the things and not having enough time or womanpower to do them all at once!!
Tune into the From Passion to Profit™️ Podcast: https://passion-to-profit.captivate.fm/