How to Repurpose Content Easily
Are you stuck in a place where creating content has turned from being an exciting creative outlet to a turn of repetitive writer’s block? We get it. It can be a lot, but creating content is necessary to keep your accounts alive and engaged with. But what can you do to keep from dreading it and still post converting content?
Have you heard of the term reduce, reuse, recycle? Of course, you have! And that’s exactly what we’re telling you to do with your content. Recycle and reuse your content by repurposing your old content and creating just as impactful posts as the last. By doing that, you’re reducing the time you could spend if you were to research and brainstorm for brand-new content. And all you have to do is just trim and transform the information you already have. Maybe you have another post that you can shed a little more light on. Either way, you’re going to be an expert in repurposed content after this.
Where to Get Content You Can Repurpose
There are several ways you can repurpose content and several options to extract information from. Although the directions are abundant, you must start with high-quality content that you have already created. Don’t just repurpose content that was done with minimal effort and expect it to get you great results. The best types of content to start repurposing from are:
- Blog posts
- Youtube videos
- Podcasts
- User-generated content (UGC)
The reason why we say they’re the best is because they generally have a lot of information to work with. You can repurpose content from them more than once and it may even give you
Different Ways to Repurpose High-Quality Content
Here are easy ways to repurpose your content from the best content to extract them from:
Blog posts
You can take quotes from your blog posts and make graphics or posts with them. Or you can take bullet points and create a carousel with that information.
You can take information from your blog posts and create a series of short emails for a newsletter or an email campaign to market your business.
- Videos (Youtube videos, reels, TikTok videos, etc….)
Depending on the information from your blog posts, you can go several directions. Take main ideas and create a separate video for each idea to either go in depth in a Youtube video, or create short-form videos like reels or TikTok videos to post.
- Tweets
Take passages from your blog post and simplify them to meet the character requirements of a tweet. Or use quotes from it and link the blog post for users to check out the entire article.
- Infographics
Take main ideas or bullet points to create infographics out of them and post them on any platform.
- E-book
If you do more research on your blog post topic, you could take time to flush out its content and create an entire ebook to offer to your audience.
Youtube videos
You can either get the transcription of the video and flush out its details or create your own article from the information provided in the video without a transcription.
You can take quotes from your Youtube videos and make graphics or posts with them. Or you can grab snippets of information and create relevant captions to further explain that info.
- Reels or TikTok videos
Grab clips of a Youtube video and create captions for each of them. Make sure to cater those captions to the individual platforms you use.
- E-Book
If you do more research on your Youtube topic, you could take time to flush out its content and create an entire ebook to offer to your audience. You can even take snippets of the Youtube video to embed into the ebook.
Podcasts
You can either get the transcription of the video or audio and flush out its details or create your own article from the information provided by the podcast and better structure the information into text.
You can take quotes from the podcast and create graphics with them. Just be sure to create a relevant caption to further explain the quote.
You can take information from your podcast and create a series of short emails for a newsletter or an email campaign to market your business.
- Reels or TikTok videos
Grab clips of a podcast audio or video and create captions for each of them. Make sure to cater those captions to the individual platforms you use. You can also create graphics in place of the lack of video if they’re only recorded into audio. Or you can just use the audio to play in the background for b-roll footage.
User-generated content
- Instagram & Facebook posts
You can repost other people’s content and repurpose them for your Instagram or Facebook account. Especially if they’re reviewing or using your products/services. Use their photos to post and their written reviews to share. It’s an easy way to gain credibility.
Use reviews to quote them in your email content. You can also take others’ photos of them using your products to include in your emails.
- Reels or TikTok videos
You can use reviews and implement them as quotes while playing b-roll footage in the background to create short-form videos.
- Tweets
Since tweets are meant to be short and sweet, repost reviews or quote them. Include photos if there are any.
Repurposing content is incredibly beneficial for your business. Don’t let high-quality content just be a one-time post. Reuse them and bring traffic to your platforms. You can create a content calendar to implement your repurposed content to schedule them out. Once you’ve gotten the hang of it, you won’t ever run out of content.
Still have questions and want advice? Reach out and we’ll be happy to answer any questions. Or maybe you’d rather have an expert handle your social media content. Well, we’ve got you! Check out our VIP week or VIP day packages! Leave us the hard work and focus on other aspects of your business.
Leave a Reply
Case Studies
Download our free Case Study Guide and check out recent businesses and projects we led. See what's possible for you and your business when you work with an in-house Marketing Team like Cheya Media.
WANT TO SEE RESULTS?
Check out our
